WHO I AM
I COLLABORATE WITH AGENCIES, NETWORKS AND BRANDS, TO CREATE UNIQUE, CAPTIVATING AND INSPIRING VIDEO MEDIA THAT GETS PEOPLE TEXTING, POSTING, SHARING AND ULTIMATELY CONNECTING.
WHAT I DO
CALL IT BRANDED ENTERTAINMENT, DIGITAL FILM, PROMOTION OR ADVERTISING, WHAT I REALLY DO IS MAKE CREATIVE CONTENT THAT CONNECTS CONSUMERS TO BRANDS. IN ORDER TO DO THIS WELL, I COLLECT KNOWLEDGE ABOUT THE BRAND, DECIDE ON THE BEST IDEAS, AND IMPLEMENT THEM. MY PROCESS IS SIMPLE AND TO THE POINT.
COLLECT KNOWLEDGE
DO CREATIVE STUFF
DISTRIBUTE CREATIVE STUFF
HOW I THINK
BRANDS ARE DIFFERENT TODAY. THE OLD MODEL OF AN INAUTHENTIC EXTERNAL BRAND IMAGE CREATED TO SPEAK TO CONSUMERS ON BEHALF OF A COMPANY IS - THE OLD WAY OF DOING THINGS.
COMPANY
BRAND
EXTERNAL BRAND IMAGE
CONSUMER
IN THE NEW MODEL, A COMPANY'S TRUE VALUES REPLACE THE EXTERNAL BRAND IMAGE AND ITS AUTHENTIC VALUES ARE WHAT CONSUMERS CONNECT WITH. THE REAL QUESTION PEOPLE ARE ASKING OF A BRAND IS, WHAT DO YOU STAND FOR? THE ANSWER TO THIS QUESTION SHOULD COMPEL PEOPLE TO WANT TO JOIN THAT BRAND’S CULTURE - THE NEW WAY OF DOING THINGS.
BRAND
COMPANY
EXTERNAL BRAND IMAGE
CONSUMER
